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We do not seek to provide a complete history of radio, television, and Internet broadcasting here, but rather to provide examples of some key programming cycles and strategies. Because broadcast media programming is in constant flux, it is important to have a sense of the past to understand the present and anticipate the future. The early stations were supported primarily by companies that manufactured 4TV Backer Videotape Backup System (DMA 13) sold radio sets, and they programmed whatever free talent wandered into the studio.

For most stations, this included a preponderance of would-be operatic sopranos.

The goal was to have something on the air to encourage people to buy radios. Eventually, the novelty of radio wore off and performers wanted to be paid, so some economic means of supporting radio had to be found. It established station WEAF as a toll station. People would 4TV Backer Videotape Backup System (DMA 13) required to pay a toll to broadcast some message to all radio listeners in the same way that they paid a toll to send a private message from a phone booth. The company built a studio about the size and shape of a phone booth and waited for people to come and pay to send their messages.

No one did.

Even after this initial commercial, advertising was not viewed as a primary source of income for broadcasting. As 1 The History of Programming 3 Figure 1. Most early studios, although unseen by the listening audience, had elaborate decors that included potted palms, common foliage of the s. Photo courtesy KFI. Bringing in more income could be accomplished by bringing in more advertising.

But as late asby which time the airwaves were drenched with advertising, the industry was still professing its commercial virginity. There was a limit, though, to how much advertising the listening public could stomach. Somehow the industry would have to find a way to stretch its resources further. The network system involved producing programs that could be used by a number of stations, thus reducing the cost for each station.

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Wires could carry the signal of the program produced in New York, networking it to stations in Boston, Philadelphia, Washington, and beyond. The first network to be established was NBC, which in broadcast its debut program an orchestra from New York, a singer from Chicago, comedian Will Rogers from Kansas City, and dance bands from other cities to 22 local stations. The advertisers and their agencies made almost all of the programming decisions, keeping top-level radio network executives informed as needed. The advertisers came up with the concepts, hired the talent, and oversaw the production Figure 1.

The networks provided the facilities for distributing the programming around the country.

Of course, the advertisers paid the networks for these services. Under this arrangement, the networks did little programming decision making. The networks distributed the programs and collected their money. As a result, many programs aired on radio for years in the same time slot.


Jack Benny was Figure 1. For much of his reign, he was sponsored by Jell-O. The only exception was news, which the networks produced and controlled.

Handbook of sports and media

The stability of this system led to what is often referred to as the golden age of radio. Radio listeners loyal to this exciting new medium tuned in unfailingly to their favorite shows.

Writers and performers rose to the challenges of entertaining this rapt audience and, with shows continuing for years, were able to constantly add to and modify the formula of their craft. The golden age of radio also allowed unprecedented events to be staged across the country, uniting individuals in the nation unlike any other media ever had before. A short notice that the production was fiction played at the beginning of show, not repeated again until nearly 40 minutes into the show.

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The broadcast created mass, if not universal, panic. 4TV Backer Videotape Backup System (DMA 1/3) Free Driver Download for Windows 95 - DanmereBackervzip .

Programming for TV, Radio & The Internet, Second Edition: Strategy, Development & Evaluation

World's most popular driver. Download 4TV Windows Drivers Free. Use the list below to find the correct 4TV Windows driver. Next Backer Videotape Backup System (DMA 1/3) Driver (2).

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